Ab Initio Graphical. Please visit the main page of Ab Initio Graphical Development Environment on Software Informer. G aravind This software is easy. Arabic Language For Samsung Galaxy S Duos. Elementum is a real-time supply chain platform unifying procurement, logistics, manufacturing, & inventory operations with the world's Product Graph™.

As this is my first post, I'll point you to if you're interested in my background. Otherwise, I'll jump in to the first item about ETL vendor Ab Initio.

Ab Initio has been around for long enough to make a name for themselves in the ETL space. Their marketing approach appears to be one of mystique: maintain secrecy around the product while allowing some information out about the high-end customers, creating interest because of the tantalizing tidbits they provide. Their web site is more typical of an advertising firm with nothing meaningful to say than a technology company. I've seen other software comparnies do this and it works up to a point.

Once the company has been around long enough, the approach stops working so well. Enough people have used the product that it becomes easier to find out the good and bad points about the product. Ab Initio uses non-disclosure agreements to try and stifle public discussion as much as possible, maintaining secrecy. Another reason the secretive approach becomes less effective is that it doesn't scale. There's a point at which the market is aware of the company and interested, but the secrecy limits further exposure. It also limits the market supporters (analysts and consulting firms) from working with the company.

If I have to sign an NDA just to see a presentation about the product, and there are seveal other companies clamoring for attention, I probably won't bother. As an analyst or consultant, what good is seeing the product and company if you can't talk about it? In Ab Initio's case, the market perception is of a high-performance ETL product for large data volumes, similar to Torrent (acquired by Ascential). With both Ascential and Informatica releasing product versions that can scale to large data volumes across a workgroup of servers, the question is one of relative performance and cost. In Ab Initio's case this is hard to judge, because they won't say how much it costs, and the only word is that it is high-cost relative to other vendors.

The lack of information about product features also means that it is difficult to see what you trade in ETL features for that performance, and whether the performance is really that much better than the other vendors. Smart when you are small and can't afford a marketing budget. Maybe not so smart when you have more market exposure. Eventually people begin to think that maybe you are simply protecting margins and the product is ok, but not so much better than the competition that it rates the exorbitant cost. In a discussion forum I read a consultant's story of trying to get training on the product.